Mergers and Acquisitions for Complementary Strategic Technology Deployment.- A Case Study from F M&A S Company
| Autor: | YUAN-HUNG CHIEN, 簡源宏 |
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| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 Investment strategy of strategically technology was relationship with their long-term competitive advantage. And successful acquisition strategy is also an important of business growth. In 2016, Hon Hai Group mergered Sharp Company already wrote a new page in historic. Sharp has the advantage of brand and technology strength, But in terms of cost control and pricing strategies with the expectations gap between the mainstream markets. Simultaneously their business strategic adjustment conducts slowly. Hon Hai group have good at cost-based leadership, good business execution capability, both sides are combining the strengths of the merger, but could recover in a short time Sharp past glory, defeating South Korea's Samsung and LG and other groups, it is to face the future challenges of Hon Hai. This case study source is mainly based on publicly available information, involving cases of website data published by companies that including case data with external researchers write review information MOPS in the Taiwan Stock Exchange, information related industries, government policy, as well as various newspapers and magazines, industry reports and other information relating to the Hon Hai Group's mergers of Sharp's information and news, as well as other related website information. This thesis focuses on the marriage after two world-class companies, on technical cooperation and brand management strategies on how to build complementary. In addition to the critical success factors of merger integration, also to explore after the merger technology used in the strategic and complementary brand strategy, and how to generate maximum synergy in the merger integration. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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