A Study on the Relationships among Educational Marketization, School Marketing, and School Effectiveness of Junior High Schools in Kaohsiung City
| Autor: | KUO, SHAN-TUNG, 郭珊彤 |
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| Rok vydání: | 2016 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 104 The purposes of this research were to probe into Junior High Schools’ educational marketization, school marketing, and school effectiveness in Kaohsiung and analyzing the relationship among them. The research approach is through literature and questionnaire investigation, by way of collecting and analyzing the statistical materials. The questionnaire targets 670 junior high school teachers in Kaohsiung. The self-compiled questionnaire titled “A research on the relationship among educational marketization, school marketing, and school effectiveness of junior high schools in Kaohsiung city” serves as the study tool. The information gathered from the questionnaire investigation is processed by the T-test, one-way ANOVA, Pearson’s cross-product correlation, typical correlation and multiple regression of SPSS12.0 computer software, Chinese edition. Based on the result of data analysis, this research reaches the following conclusions: 1.The degree of the awareness of “educational marketization” among the junior high schools in Kaohsiung is above average and the perception of “parents' right to choose” is the highest. The perception of “school characteristic management” is the lowest. 2.The degree of the awareness of “school marketing” among the junior high schools in Kaohsiung is above average and the perception of “price strategy” is the highest. The perception of “personnel strategy” is the lowest. 3.The degree of the awareness of “school effectiveness” among the junior high schools in Kaohsiung is above average and the perception of “professional teaching competence” is the highest. The perception of “learning performances of students” is the lowest. 4.The junior school teachers in Kaohsiung that are male, graduating from education colleges, administrative, school scales over 49 classes are more aware of educational marketization. 5.The junior school teachers in Kaohsiung that are male, administrative, school scales over 49 classes are more aware of school marketing. 6.The junior school teachers in Kaohsiung that are male, administrative, school scales over 49 classes are more aware of school effectiveness. 7.The higher degree of educational marketization among the junior high schools in Kaohsiung, the better school marketing. 8.The higher degree of educational marketization among the junior high schools in Kaohsiung, the higher school effectiveness. 9.The better school marketing among the junior high schools in Kaohsiung, the higher school effectiveness. 10.“Educational marketization” and “school marketing” had significant predictability to school effectiveness among the junior high schools in Kaohsiung. “Products strategy” could predict school effectiveness most. Based on the results the researcher puts forward suggestions for educational administration, school personnel and research directions, provides future researchers as a reference. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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