Corporate Social Responsibility, Customer Behavior and Corporate Financial Performance: Evidence from the Bicycle Listed Companies
| Autor: | Chih-Chuan Wang, 王志全 |
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| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 103 This study investigated the relationship among corporate social responsibility, consumer behavior, and corporate financial performance. Corporate image and customer satisfaction were used as mediating factors for analyses. This study employed conducted a survey and used purposive sampling technique to collect data from bicycle consumers. A total of 491 valid questionnaires were returned. The data were analyzed using descriptive statistics, confirmatory factor analysis, and structural equation modeling. The results indicate that corporate social responsibility significantly affects corporate image, customer satisfaction, and corporate financial performance; corporate image and customer satisfaction significantly affect consumer purchase intention; and customer satisfaction significantly affects financial performance. Regarding the mediating effects, corporate social responsibility can influence customer purchase intention via corporate image and customer satisfaction; in addition, consumer satisfaction can better mediate between corporate social responsibility and financial performance. Thus, this study concluded that, by fulfilling their corporate social responsibility, firms can enhance customers’ identification of their corporate image and increase customer satisfaction, thereby promoting consumer purchase intention which overall improves corporate financial performance. Based on the conclusion, recommendations for future research that may be of referential value for businesses or research institutions are provided. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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