Strategic Responses-The case study of Advantech in Mainland China
| Autor: | CHEN, SZ CHI, 陳思齊 |
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| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 Strategy plays an important role in competition, but most of the strategies are one-by-one responses, not planed as a total solution. In reality, competition is quite complex. Enterprises not only have to react to high power actors, but also need to keep an eye on low power actors. In this sense, any instinct or short-term strategies may not help companies to win the battle. This research takes the strategy response as total solution in facing with different kind of competitors. Previous studies examined strategic responses included acquiescence, compromise, avoidance, defiance and manipulation. However, these studies neglect when facing the overwhelming attack by several types of the competitors, how could enterprise response strategically. This research focuses on the sophisticated response strategies for three different types of competitors while also analyzes the overall solutions. In finding parts, it highlights total strategy can also synergize the resources, such as one strategy may attack one competitor while also defense another coming enemy. For most small and medium enterprises, this research also provide important insights. Planning total strategy into detailed strategic responses, as interacting with short-term, mid-term and long-term strategies, not only resolve technology or price competition, but also build core competence by competitive innovation. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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