A Difference Analysis on OBM and OEM/ODM Performance by Application of Data Envelopment Analysis - The Cases of Acer and Asus
| Autor: | Chen-Yu Li, 李振宇 |
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| Rok vydání: | 2014 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 102 Taiwan industry relies on the development of OEM/ODM, but OEM/ODM firms facing tiny profit make the transition pressure in recent years. By building its own brand to overcome this situation has become a decision of many strategy selections. Whether building its own brand can change OEM/ODM weaknesses is not only a matter of concern to business but also researchers seeking answers. This study investigates firms of organizational change from OEM/ODM to OBM by Data Envelopment Analysis (DEA). In this study, Acer and Asus are study samples. The main reason to select Acer and Asus is that the two companies coexist model for OBM and OEM/ODM business before 2000. In 2000 Acer started to separate its own brand from coexistent model, and Asus also separate its own brand in 2008.Three control groups are " coexistence period"、"Asus Coexistence period, Acer OBM period"、" OBM period". This study is based on the three control groups to investigate whether the OBM/OEM/ODM business model is important factor to affect business performance by DEA Window Analysis .Due to business performance including operating and profit performance，the study adopts two-stage DEA to observe building of performance for operations or financial performance which is better. The empirical results show that operating performance is significant positive relationship, and profit performance is no significant positive relationship. Firms should comprehend their operations and profit performance before they invest in building its own brand. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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