The Innovativeness Influenced Factors in Facebook Social Network based on Social Capital Theory.
| Autor: | Hui-Shan Sun, 孫慧珊 |
|---|---|
| Rok vydání: | 2013 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 101 The rapid development of internet prompts the rise of social networking sites. With the increase of the social networking site, people proceed information sharing behavior through the Internet become a increasingly common phenomenon. Interacting and information sharing by the members of the social network community, making a good product or innovation diffuse in the network. More and more enterprises gradually try to take advantage of the Facebook community to promote new products or services. Therefore, in this study, we use the questionnaire and the theory of social capital theory to explore whether the members of the information sharing behavior affect members the innovativeness of the member in Facebook Community. The result indicates that social capital had significant positive influences on information sharing behavior. Among the strructural dimension, relational dimension, and cognitive dimension had significant positive influences on information sharing behavior. Social capital had significant positive influences on tinnovativeness. Among the strructural dimension, relational dimension, and cognitive dimension had significant positive influences on innovativeness. Information sharing behavior had significant positive influences on innovativeness. Last, social capital will significantly impact innovativeness through information sharing behavior partially. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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