A Study on Cognition, Attitudes, and Behaviors toward Green Leisure of Distinctive Travel-and-Learning Consumers－Take the Travel Learning Centre at Sun Moon Lake as an Example
| Autor: | Chen Yu min, 陳育民 |
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| Rok vydání: | 2013 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 101 Due to declining birth rate, the demographic profile of students in Taiwan has been steadily on a decline. Consequently, schools in districts of severe student population loss now face the crisis of having to merge due to insufficient enrollment numbers. In contrast, centers of creative travel learning that boast abundant natural and cultural resources have created a series of creative travel learning syllabus that have attracted many students from other regions (and their accompanying parents) to jointly take part in the learning process. The creation of such syllabus has led to the emergence of a new travel learning activity and has inspired this researcher’s motivation to undertake this study. In this study, tourists who have participated in the packages provided by the travel learning centers were chosen as the subjects for this empirical research. Selected by means of purposive sampling, a total of 350 questionnaires were distributed and 307 copies of effective samples were collected (88% recovery rate). The statistical software SPSS19.0 was one of the tools chosen in addition to other techniques such as One-Way ANOVA, independent sample t-test, Pearson analysis and so forth for descriptive statistical analysis. The results indicate: 一、 The ranking of the top three creative learning travel courses offered by the Sun Moon Lake Travel Learning Center that has attracted participants are “DIY raft-building (Sun Moon Lakeside)”, “Creative cooking in the open (Sun Moon Lake Travel Learning Center)” and “Wen Wu Temple (North Lakeside of Sun Moon Lake)”. The subjects have found the prices of all packages prepared by the Sun Moon Lake Travel Learning Center to be “acceptable”. 二、 Regarding the correlation between creative learning travel consumers’ perception, attitude and behavior towards green recreation, their perception and attitude have a positive, low correlation (P=0.234，P＜0.01); their perception and behavior have a positive, medium correlation (P=0.571，P＜0.01); their attitude and behavior have a positive, low correlation (P=0.308，P＜0.01). These correlations reveal that the creative learning travel consumers’ perception, attitude and behavior indeed have positive correlations. With a more positive attitude towards creative learning travel and green recreation, consumers would naturally demonstrate more positive behaviors. 三、 Factors such as “sex”, “age”, “marital status”, “means of finding out relevant information on the travel learning center” and “reasons for participating in packages offered by travel learning center” had no significant impact on the creative learning travel consumers’ perception, attitude and behavior towards green recreation while differences in the “area of residence”, “occupation”, “level of education”, “personal monthly income”, “number of previous participations in similar packages” and “companions” showed significant discrepancies. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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