The Recruiting Activities of Applications on Social Networking Sites─A Case Study of Facebook

Autor: En-Cheng Lin, 林恩丞
Rok vydání: 2012
Druh dokumentu: 學位論文 ; thesis
Popis: 100
Nowadays, the Internet is well developed. More and more social network sites, such as Blogs, Twitter, MySpace, Facebook, YouTube, etc. are coming up. Usually, people use these social network sites to express their feelings, record their lives, and communicate with their friends. When the number of user becomes vast, the benefits of business, such as advertising campaigns would show up, too. On the other hand, because of the well developed Internet, companies will also utilize the power of Internet when recruiting. There are huge business benefits on the social network sites, because the sites could attract a large number of people. In recruiting, companies also need to attract the attention of candidates, and make them to apply for the job. Therefore, in this study, we can realize that how to utilize the most popular social network site- Facebook to do recruitment. After searching and collecting materials, Facebook is still growing. Unfortunately, just a few companies use Facebook to do recruitment, but there are a lot of companies operate Facebook Pages very well in marketing way. This study tries to figure out how to utilize Facebook Pages to do recruitment by visiting companies with successful Facebook Pages, and having discussion with many human resource experts. The results of this study that: 1.Facebook could be a recruiting channel. It owns many features, such as spreading information quickly, sharing information, and interacting immediately. 2.Facebook is very popular now. On Facebook Pages, companies could use interesting and flexible recruitment methods to attract and keep in touch with candidates. 3.If candidates have any question, they could have Q&A right on the Facebook Pages. In this way, they also could save time and cost. 4.The characters of position which suit for using Facebook to do recruitment are relative to the Internet, student groups, the fans of companies. Key words: Facebook Pages, marketing, social network sites, recruitment, Facebook
Databáze: Networked Digital Library of Theses & Dissertations
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