The Study of Experience Model in Food Virtual Museum
| Autor: | Shun-Hsien Wang, 王舜賢 |
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| Rok vydání: | 2010 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 99 By compound management, the establishment of tourism factories infuses elements of historical culture, design and aesthetic sense to shape a unique manufacture entity with unique features, including variations of perceptions and mark approval. Hence A visit to tourism factories equals to experience cultural connotation and value approval. However, besides location and competitiveness, how to distinguish a tourism factory from existing others is a must consideration, if one factory encounters a reformation to a tourism style. While this kind of experiential marketing has become the major flow in recent experiential-economic competition, the traditional marketing is growing out-of-date. This phenomenon is not exceptional in food industry. Factories specialize their products to build their brand images. Customers could find brand divergences by five senses, perceptions, emotional connections, cultural correlations, and brand actions. Visiting a tourism factory has become a cultural entertainment in Taiwan. However, considering the great consuming of land resource and human resource, a digital food tourism industry plus food museum could be a more efficient resolution to most mini-scaled food factories. Food culture exists in everyone''s daily lives, but is now rapidly changing; many cultures have become empty, or the museum through the establishment of the factory tour, hoping to close in the daily life of this cultural and historical heritage for future generations. Instead of passively waiting for visitors, how to actively invite visitors has become the major problem in museum marketing. Marketing of the museums become the operator of the main objectives of the museum. The virtual museum is the passive museums’ first step. Virtual museum, in addition to across time and space, an unlimited number of visits, but also can get more than museum exhibits in the physical information. In this study, through five forms of experiential marketing and experiential value to analyze, discuss, and construct several food categories of essential elements of the museum building, the results show visitors looking to experience the five forms for the difference in sensory experience, emotional experience and operational experience as the most important; experience forms part of the experience also has a positive effect on the value of this study for food businesses to build the Museum and tour the factory of digital reference. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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