Website Standardization and Multimedia Technology of Wedding Banquet for Janfusun Prince Hotel
| Autor: | Chen,Hsiuping, 陳秀萍 |
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| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 99 This project involves discovering the changes of wedding marketing activities of hotel owner after the internet technology extensively spread and apply. The innovative technology of website forced the hotel owner re-evaluate the interaction mode with their consumers. Both the hotel owner, bride and groom can not satisfied with the current visual effect of multimedia anymore. As a result, the hotel owner would like to improve the user-friendly function and exposure rate of website in order to meet the expectation of bride and groom. Due to above reasons, the researcher understood the niche of wedding market and undertook this research. This research was designed to explore the theory and website technology by the factors of website standardization, multimedia, website design, marriage color and hotel wedding banquet. The researcher also observed the wedding ceremony in order to analyze the theme banquet and details frame work. By the case study of Floral Wedding in Jenfusan hotel, the research set up the website which was implemented Web Standardization this new concept into this stylish and well structured wedding website. Before set up the website, the researcher held individual survey toward hotel owner, brides and grooms and website designers respectively. From the hotel owner perspective, the visual effect of theme website is as important as the south pacific style of the hotel. For the brides and grooms, the most important of all is the content of the website which should be equipped with proper layout and abundant of information. The website designers consider that the website standardization is most important of all and following by multimedia. By means of above concerns, both hotel owners and uses can be satisfied. Furthermore, the questionnaire of Floral Wedding research indicated that the users are highly satisfied with the website. The result of the advanced analysis explored that the owner of hotel has extremely higher demands on visual aspect of website. However, the greater part of owners has no idea of website standardization technology. Completed understanding of website standardization by hotel owners and obtain the visual effect expectation of hotel owners can enhance the value of website design. Moreover, comprehensively communication of both parties is needed. As a result, the researcher suggests that the website designers should educate the hotel owners the importance of website standardization while propose projects. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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