A Study on the Management of Taekwondo current in Keelung Area
| Autor: | Fun Shuay Ning, 范帥寧 |
|---|---|
| Rok vydání: | 2011 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 99 This study aims at putting the management strategies of Taekwondo centers into perspective by conducting SWOT analyses on the internal resources and external environment thereof. The research was carried out through scholarship analysis and semi-open interviews. Seven Taekwondo centers were interviewed as main research subjects; in addition, students at the Taekwondo centers were questioned during consumer behavior and satisfaction structural surveys. Concerning the current operation situation, several findings have been identified: 1) The disguised distribution suggests the majority of the operators are male rather than female, over 46 of age, with a degree from high school or vocational school, married, seventh degree black belt and primarily nationally certified or Level B instructors. The Taekwondo centers are generally located in Xinyi District, with a history of 16 to 20 years and a floor space of 46 pings (equivalent to 152 m2) or more. The rent ranges from NT$10,001 to NT$15,000; most are activity centers. The average turnover is mainly under NT$10,000. The number of student for most cases is less than 30.2) The Management of Internal Resources: Coaches (managers) are highly passionate about the development of Taekwondo and fully qualified. They would personally demonstrate moves and have very good attitude towards teaching. The teaching methods are diversified and the teaching programme is comprehensive. Good communication and interactions are found between students, parents and school executives. The facilities are well-equipped and quite spacious. The convenient locations also add to the strengths of the centers. In terms of weaknesses, the verbal communication skills of the coaches, the level-based teaching method, the interior decoration and cleanliness of the centers are less than ideal. The academic pressure faced by the students, small target segmentation and difficult recruitment are all issues need to be addressed. 2. The Management of External Environment: Limited peer competition within industry. The government actively promotes the concept of “sport for all,”increasing the demand for sports service industry. The Chinese Taipei Taekwondo Association has a sound development system and diversified future directions. These are all favorable opportunities. Nevertheless, we must also take into account relevant threats including: global financial crisis, economic slowdown, lower GDP, insufficient funding, lack of integrated committees, lack of interest in sports shown by the general public, declining birth rate, emergence of on-line games and after-school programs branching out their business. 3. Strategies for the Management of the Taekwondo Centers: (1) a stable growth strategy; (2) diversified teaching strategy; (3) innovative facilities and equipment strategy; (4) investment strategy; and (5) aggressive and expansion strategy. 4) Strategies for the management of the Taekwondo center: (1) In terms of the SO strategy, innovative strategies should applied and more effective marketing and production stratgies to the activities and management should be obtained. (2) In terms of the ST strategy, the service quality of the centers should be improved and a joint venture strategy should be developed. (3) In terms of WO strategy, it is suggested to reduce the cost of management and to increase the quality of the center’s professional competencies and facilities. Also, it is significant to utilize the area’s market for branding the business. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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