The Construction of Online-game Supplier Selection Model
| Autor: | Ming-Chung Cheng, 鄭閔中 |
|---|---|
| Rok vydání: | 2010 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 98 The online games became star industries after 2000, and the enormous opportunities in Taiwan are so important, but the speed of R&D on new on-line game is not fast as consumer preferences, let the on-line game companies seek the proper on-line game from game suppliers. The structured model became the issue in the industries, and the purpose of this research is around this issue, the systematic framework for the selection is the aim of the research. However, from present researches and papers consumer behaviors were discussed but the problem related to the selections of on-line game products were not so popular, so the literature search will be the first step of this research, and after summarize the key of selection factors, the depth interviews questionnaire will be designed and then the modified Delphi technique will help the generation of selection criteria. Finally, Analytic Hierarchy Process will seek the criteria weights. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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