A study of Greenpeace's strategy action in China and Indonesia
| Autor: | Shao-yi Chien, 簡韶儀 |
|---|---|
| Rok vydání: | 2010 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 98 Adopting “Radical Actions” is the impression which Greenpeace gives to the outside world, and they are skilled at that way. When facing difference of culture, history, political, economic and society, what actions would this organization comes from west society take? China and Indonesia are the 1st the 3rd Greenhouse gases country, so this article puts them together to understand how Greenpeace faces different external environment and how it engages the environment campaign. This article figures that Greenpeace will hire local environmentalists; in China, Greenpeace is submissive to the authority, and it not only helps China become a renewable energy power, but push environmental laws and citizen environmental education. In Indonesia, Greenpeace respects local traditional culture, customs and provides the way to solve problems. It also contains its radical image to get the media attention, encouraging citizen to learn Greenpeace’s actions. Because of different society situation, Greenpeace uses different methods between China and Indonesia, we can realize that not only radical actions Greenpeace takes, but adjusting their solution according to different surroundings. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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