The Key Factors and Policy Analysis for Successful Operation in Bakery Industry
| Autor: | Hsiao-Pin Liu, 劉曉平 |
|---|---|
| Rok vydání: | 2010 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 98 Taiwan was one of the Asian four dragons. For the past sixty years, traditional industries have been driving the economic growth in Taiwan, and creating the economic miracles. Bakery industry provides daily livelihood products, and is also one of the traditional industries, which always grows and develops along with the service industry, however, vary from individual operation modes. But since 1997, due the trend of globalization, the Taiwanese traditional industries have encountered the Asian financial storm, and in 2002, Taiwan has joint the WTO, then followed by melamine milk case, raw material price increased and global recession, within the year of 2008, more than 600 bakeries have closed down in Taiwan, which indeed, need our attention and probing into this situation. For domestic market, there are sufficient bakeries. To ensure long-term operation and market competitiveness, the industries must figure out the operation model and strategy as per the consumers’ requirements. The objectives of this research are (1) to conclude the key factors for successful operation in bakery industry; (2) to investigate individual operation strategy; (3) use strategy matrix analysis to analyze the successful factors and its forming route. This research takes Shulin Biscuit Company as an example. After literature review and interviewing with many experts, we extract the factors and apply strategy matrix method to analyze its operation strategy with industrial value chain. We also follow six strategies as below: (1) the variety and distinguishing feature of its products, (2) the targeted market choices and gaps, (3) vertical integration decision, (4) relative economy and scale economy, (5) geographically covered range, and (6) market competitive superiority, to analyze the current running strategies and to frame the future guiding principles. This research utilizes strategy matrix analysis which enables the industries eliminating the obstacles of framing future strategies and putting them into practice. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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