An Analysis of Material Publishing Industry for Young Children–A Case Study of Chin–Chin Publications Ltd.
| Autor: | Ssu-Jung Lee, 李思蓉 |
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| Rok vydání: | 2008 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 96 This study aims to explore the current industry condition and the operation difficulties of Chin-Chin as well as recommend as to the difficulties. The in-depth interview approach was applied and Chin-Chin was the study subject. “Survey of the Current Operation Condition of Chin-Chin Publications Ltd.” and “Outlines of the In-Depth Interview”, both adapted by the researcher of the current study, were utilized as the major research instruments. This study used Porter’s five-force analysis model to explore the current industry condition faced by Chin-Chin through five competition forces, including the threat from new joiners, the threat from substitutes, the competition severity among current producers, the price negotiation ability of suppliers, and the price negotiation ability of purchasers. And, through SWOT, the advantages and disadvantages on the internal operation of Chin-Chin and the opportunities and threats faced in the external environment were analyzed. The results of Porter’s five-force analysis showed that the most severe threats faced by Chin-Chin included capital insufficiency, low profitability of substitutes, slow growth of the publishing industry of the teaching material for young children, less suppliers, purchasers’ emphasis on the price and quality of products and service. Additionally, the SWOT analysis indicated the operation difficulties of Chin-Chin, including high publishing cost, too much inventory, insufficient brand marketing planning, fierce competition in this industry, limited capital, families with less children, unfavorable overall economic environment, imported publications for teaching young children, and prosperous publishing of multimedia teaching material. Finally, the current study submitted research recommendations based on the study results as a reference for Chin-Chin, government units, and researchers. Keywords: publishing of the teaching material for young children, teaching material about nature for young children, industry analysis |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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