THE STUDY OF TAIWAN PUBLISHER'S ENTERPRISE FORMATION & CHANGING: FROM SIX NATIVE CASES

Autor: Chiu-shya Wu, 吳秋霞
Rok vydání: 2008
Druh dokumentu: 學位論文 ; thesis
Popis: 96
Publication activities and publication industry only started with the arrival of KMT government in Taiwan, which also brought a massive amount of reading population. However, due to political circumstance and cultural policy at the time, publication industry and the promotion of publication activities did not get blossom till 1970 to 1980. At the same time, there were many young youths devoted their time and career into publication industry, who were also known as “1st generation publisher after the war” and still play important role and take leading position in the publication industry of nowadays. This study is focused on the publishers of the 1970, 6 publishers are selected base upon the following criteria: industry influence, company category, experience and also information collectivity. They are: Peng, C.-H.(Sueinyu), Yang, R.-C. (Wunan), Chen,B.-Y. (Chuenhua), Wang, R.-W. (Yuanliu), Yindi (Erya), Tsai, W.-F. (Jiuge). Compounding the research of character and multiple case studies, this research was conducted and initiated by collecting the facts and then follow by a depth interview. Cross and comparative analysis of multiple cases would be taken into position after one single case was completed. By looking at the publisher’s business development and also society background, further study on publisher’s “growing environment and learing background” 、the process of development of their business’ “concept of operation”、”concept of publication”. Then analyze the whole process of development, then retrace the trajectory of publisher’s business development, then establish an effective referential model. According to the comparative analysis of cases, which can induce three models of publication industry development : (1)”individual development type” model, the influence of concept of publication by the personal background. (2)”career development” model, analysis from the process of career development. (3) “enterprise development” model, constructs the orientation of enterprise’s operation and development plan.
Databáze: Networked Digital Library of Theses & Dissertations
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