The Customer Value of Staying at a Bed and Breakfast：The Perspectives of Generation and New Luxurious Experiences
| Autor: | Yun-Chi Hsu, 許筠娸 |
|---|---|
| Rok vydání: | 2008 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 96 The new luxurious consumption is a kind of new layer of thing and product that a kind''s outstripping is purchased or is consumed. Especially in the M type under the society, luxurious there has been new definition. This kind of economy living detail, pursue a high quality of over-valued enjoy of consumption mode, the deep need of implicit consumer：Better experience, deeper meaning, more abundantly seek pleasant with profound feeling. Among them, how would like to make the consumer spend money experience, the customer value then understands the demanding point of consumer, also is the principal axis of this research. Special Bed and Breakfast how on the new luxurious experience display customer the value have to understand consumer''s experience first with contented consumer''s need. Consequently, this research adopts the Means End Chain and inquire into a special Bed and Breakfast the consumer is in the process of consuming in pursue of value why? The compartment of then more different generation and new luxurious experience bottom, attribute, result and value for pursuing include what difference, and with soft type stairs method depth interview 60 once lived a special Bed and Breakfast of consumer. Make use of the stratum mode of the value of the content analysis method, meanings matrix and customer, ethnicity difference comparison again etc. analysis process, acquire a consumer in the consumption of the special Bed and Breakfast of new luxurious experience value. The research finds to mainly have：(1) The content analysis method builds up three of 12 hostel attributes, 16 consumption results and 11 personal value layer class main factor, among them, the consumer most value "building with decorate" attribute and" relax to put aside pressure " result with "dulcify" value. (2) In the middle of being worth of stratum the most stable path BE, through "building with decorate" creation "special experience" with "fresh and interesting", then acquire personal value of "Be in remembrance of with recall". Among them, the lately luxurious experience consumer has "building with decorate", "scenery beautiful" the attribute of common value and consume result for "relax to put aside pressure" and "particularly experience personally", and personal value is "satisfy feeling" and "dulcify feeling" (3) Experience personally new luxurious consumption the ethnicity be as a result divided into the direction of the sense experience and function to lead to both, relatively find that the sense experience leads to the main factor of special value is the attribute of "network information" and "hardware facilities", the result of "sweet comfort" and the value of "the value returns to ticket price" ;And function result direction the attribute of special value "hostel public praise", the result of "reduce risk" and the value of "Be in remembrance of with recall". (4) Find in the comparison of generation, Y generation through hostel building with decorate of experience, bring fresh and interesting, then reach to be in remembrance of and recall ;The X generation is from the hostel building then with decorate to reach to relax, the relax to put aside pressure and then add energy to can even be very competent at a job; Infant tide generation is by the public praise bring to reduce risk consciousness, and make it have peace of mind dependably. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|