The Analysis of Competitive Advantage and Strategy Formulation for Middle East Petrochemical Industry-A Case Study on Company S
| Autor: | Hsueh-Tzu Wei, 魏雪資 |
|---|---|
| Rok vydání: | 2006 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 94 The focus on middle east area at 80’s has won a lot of attentions all about oils and something related with, there is seldom to have a complete supply chain from the upper-stream to the down-stream in the changeable Microenvironment. The main considerable reason is avoiding the war and managing the risks. Till 90’s, the middle east area owns the huge sources and competitive advantage, so they go through the integrated forward and backward business and risk controlling, then developing a whole supply chain. It has the proper location in the geography, now it is not only supplying the oils, they are also R&D more additional value products to supply the markets in the worldwide. This Study tried to find out what kind of risks the middle east petrochemical industry are facing to and how would they handle the competitive advantage and strategy in this rapid change of worldwide competition environment. Through the literature reviewing, collecting and deciphering data, interviewing with the management people, finally we realized the capability of company S from 22nd up to 11th player on the top 50 global chemical club. In order to check this strategy formulation is suit for the development trend or not? We apply Lin and Pao (2004) framework, a cast study on company S which has customer-centric supply chain with mission statement, linking with internal 7S Model, industrial 5 Forces analysis and external Microenvironment tools. Go through the analysis, it can be easily to understand what are the advantages and disadvantages for the petrochemical industry in the middle east area. If they are trying to get into the worldwide market, what situation will be involved and what are the relationships between the strategy formulation factors. Those findings are good reference for making competitive strategy or correcting company’s strategy and what we wish to offer. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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