策略聯盟提升企業競爭優勢之研究-以被動元件產業為例
| Autor: | Ting-hui Wang, 王婷慧 |
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| Rok vydání: | 2006 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 94 In this rapidly changing world, the information technology advances quickly with each passing day, and the Internet as well as communication progress and innovate continuously, the globalization and internationalization is now an overwhelming tendency. However, under the intense pressure of competition resulted from the globalization and internationalization of enterprises, and shortening of product’s life cycle, all the enterprises globally are facing the most severe challenge ever than before. In confronting the keen competition internationally in the operating environment, manufacturers of passive components generally adopt strategic alliance as responding policy. By allying the enterprises of the same trade, to achieve the goal of expanding economic scale, reducing costs, and enhancing cost advantage. In the mean time, by employing complete product mix, to offer client with one stop shopping service. Besides, the cooperation of products manufacturing technology could greatly enhance the individual advantage, and the goal of enhancing oneself with competitive advantage would be achieved consequently. By analyzing passive components industry, this study could therefore understand the competition situation in the passive components industry, and perform a research on the current state of Taiwan passive components industry applying strategic alliance as well as the motivation of employing strategic alliance with other enterprises of the same trade, the results of this study is supported by data collecting of strategic alliance cases and in-depth interviews with target companies. Through evaluating and analyzing the subjective and objectives indications of strategic alliance results, such as market share and achievement degree of alliance goal, to understand and identify that passive components manufacturers could actually expand economic scale, effectively reduce costs, develop new market, increase profits earning, and therefore enhance oneself with competitive advantage by successfully applying complementary advantage of both parties and integrating general resources. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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