The Innovation Diffusion Model of Digital TV in Taiwan－Systems Thinking Perspective
| Autor: | shiao shan chen, 陳曉珊 |
|---|---|
| Rok vydání: | 2006 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 94 21st century is a digital era. The word “digital” not only represents the inevitable tendency of the development of video industry but also closely relates to modern people's lives. Digital TV has become the most influential Killer Application product in informational society of 21st century. This thesis is to predict the future demand for Digital TV with diffusion of innovation, whose model is often used to predict the demand quantity of new products and discuss the process of diffusion. Besides, a new method is tried-analyzing with systems thinking. The advantage of systems thinking is to expertly deal with High-order, Multicycle and Non-linear system problems. This method can be the moulding tool in the process of diffusion of innovation. In addition, the method can analyze the factors which affect the expanding of Digital TV. The conclusion of this study is that the elements of influencing the expanding of Digital TV are the effect of media, the attraction of digital contents, price, the TV signal, the accordance with consumers’ expection, and government's practise. Moreover, the customer’s cognitive value of products and content, the standard of Digital TV Box, and the power of government are the important factors which influence the spread of Digital TV. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
| Externí odkaz: |
|