A Location-Based M-ticket Recommendation System Based on Customer Relationship Management
| Autor: | Wen-Lung Lu, 陸文龍 |
|---|---|
| Rok vydání: | 2004 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 92 The portable and visualized M-ticket is becoming more important transaction media for mobile-commerce. It can not only offer user to choice their product and service but also to expand the ticket business. The management cost can be decrease by the M-ticket business model that provides integration for the vertical supply chain and horizontal community. The main benefit of the mobile commerce is that has anytime and anywhere features. However, the limited of the mobile or portable device are computing power and memory. We proposed an M-ticket Recommendation System Based on Customer Relationship Management. This intelligent m-ticket recommendation system will collect the customer information and purchase behavior. The system will analysis and manage the data individually. The ticket center can auto process the collect and examine the customer information and purchase behavior. It support merchant to establish the product marketing and marketing hold rate. We will combine the location -based service tech to offer customer location-based personal service and product discount information. The m-ticket system we proposed can offer the fast and safety validation process and the customer’s purchase behavior will be learned. To reached the great customer relation management. The information agent will be the CA. CA provides interactive between the merchant and customer and the security and privacy. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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