The Production of Localities and Commodification of Symbolic Landscapes: the case study of luxurious condominiums in Hsinyi-Planning District
| Autor: | Jun-Hua Lin, 林潤華 |
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| Rok vydání: | 2003 |
| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 91 This thesis is a story about the production of luxurious condominiums in Hsinyi-Planning District. The Purpose of this study is to show how the characteristics of a region are produced along with the commodification of those symbolic landscapes. This study begins with the history of the development of luxurious condominiums in Taipei City and then analyzes the characteristics of the key image producers, such as architects, construction companies and advertising companies, and the relationships between them. Finally, by analyzing advertisements of luxurious condominiums, symbolism of luxurious condominiums is deconstructed to understand how they are used to create market value. From advertisements of luxurious condominiums, we can see how the housing producers create images and characteristics of this area via the prestige of people and housing in the Hsinyi- Planning District. Hsinyi-Planning District is described as a place imbued with various spatial forms of uniqueness; it is a community of the high-class life style; it is a city within the city. Hsinyi-Planning District is also portrayed as a “Global- Hsinyi” by collecting and collaging images of other global cities. In conclusion, there are some findings for this study. First, symbolic landscapes and localities of an area in contemporary cities are different from those in the past. The symbolic landscapes in the past usually refer to special natural landscapes or landscapes related to everyday life. Symbolic landscapes have always been the base of local identity and social moralization. However, the symbolic landscapes and the localities at present are usually coincident commodities that profits can come from. Second, specific producers dominate the production of localities and symbolic landscapes in cities. Commercial symbolic landscapes are dominated by powerful agents, such as architects, companies of constructing or advertising companies. Most cultural groups which Carl Sauer referred to are losing their effect on making cultural landscapes. And symbolic landscapes, such as headquarters, office buildings, shopping malls and luxurious condominiums have already become quite dominant to shape the image and localities of cities. And we can imagine their effect and dominance will be stronger in the future. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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