A Study on Visual Communication User Interface for World Wide Web-Based on Taiwan the Web Page of Corperation as a example

Autor: Shu-Ping Feng, 馮淑萍
Rok vydání: 2000
Druh dokumentu: 學位論文 ; thesis
Popis: 88
This research is discussed by literature、Deiphi and investigation study to undertake user’s interface design element of visual communication on worldwide information system web site(page). The main purpose is to explore the operation of visual communication design element on web site(page) under user’s interface, and also compare whether there is difference in design element recognition among the testees’ different age, study territory, education background, and sex, as well as professional & non-professional. This research outcome could be as reference provided to enterprise, and design practice and teaching of visual communication design on web site(page). The design element research and test of this exploration are divided into three stages: The 1st Stage is research and collection of design element; the 2nd Stage is research and confirmation of design element taken from 21 professionals of web site(page) design as testee with background of design, market planning and programing; the 3rd Stage is recognition test of design element and the testees include ages between 16-20 (30 persons), 21-25 (30 persons), 26-30(33 person) and 31-35 (30 persons) totaling 123 persons. The main conclusions of this research made are as below: 1.The testees deem the ranked order from 1 to 6 of whole images on enterprise web site(page) after analysis result of recognition through each design element is Acer Computer Corp., Evergreen Air Line Corp., Cathay Life Insurance Corp.,Bank of Taiwan,Taiwan Power Corp. and China Petroleum Corp. (CPC). 2.The direct choice of ranked order from 1 to 6 through the testees’ whole image in each enterprise web page is Evergreen, Acer, Cathay, Bank of Taiwan, Taiwan Power and CPC. 3.The result after test shows that there is no outstandingly different comments on web site(page) design in regards to design element recognition between professionals and non-professionals of web page design. However, the design element recognition in serial order is design arrangement, enterprise image, pattern, color, operation function, letters and mark presented. 4.From the test result, it displays that top ranked enterprise which design element of enterprise image and design arrangement on web page is in good performance, such as Evergreen, Acer. Relatively, the latter ranked enterprise which design element of enterprise image and design arrangement on web page is performed inferiorly, such as CPC. In summary, the most important factors of producing enterprise web page are arrangement design and enterprise image design. 5.There is big difference in recognition of each design element for testees from different professional background. Testee with design background pay more attention on performance element of arrangement design than those with administration & information system qualifications, testee with administration background emphasize on enterprise image performance greater than those with design and information system qualifications, and testee of information system background highly value enterprise image, letters and mark persented.. 6.There is also difference existed in thinkings of design element for testees’ sex. The male value the performance of enterprise image and arrangement design higher; the female respect the performance of enterprise image and letters greater.
Databáze: Networked Digital Library of Theses & Dissertations