The Impact of Communication Channel On Individual Investors' Investment Decision Making: Comparison of WWW, Phone and Face-to-Face
| Autor: | Cheng Chia Chi, 鄭嘉琪 |
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| Druh dokumentu: | 學位論文 ; thesis |
| Popis: | 87 With the popularity of the World Wide Web (WWW), Internet has become a new and appealing communication channel. An online stock trading provides non-stop and information enhanced trading service with the lack of verbal and face-to-face communication. This study aims at investigating the difference between this new communication channel (WWW) and two other traditional communication channel (Phone, face-to-face). The impacts of communication channel on investment behavior and investment performance are explored. The laboratory experiments are applied in this study. Independent variables are communication channel (WWW, Phone, face-to-face) and information richness (feedback). Intervening variables are individual difference and WWW experience. Through an experimental study, the following results are revealed: 1. The communication channel has significant impact on the investment behavior and investment performance. 2. The impact of information richness (feedback) on investors'' investment performance is significant. 3. The impact of information richness (multithread) on investors'' investment behavior is significant. 4. The interaction effect of communication channel and information richness (feedback) is significant. With the WWW and Phone communication channel, the investment amount of non-feedback investors are more than the amounts of feedback investors. |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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