| Popis: |
Extant research suggests that Millennials seem to be pushing back on traditional constructions of gender that typically constrain gendered performances of men and women. This study extends this research by examining how the ideal Millennial woman is discursively constructed online. Specifically, I conducted a thematic analysis of the Ten Best Websites for Millennial Women 2013 as outlined by Forbes magazine. My analysis demonstrates how the ideal Millennial woman must strategically cultivate a personal brand, is defined by her relationships, and requires ongoing career mentoring. Taken together, these strategies suggest that while some things have changed in terms of gendered messages directed toward women, much remains the same. This study offers practical guidance to assist women in how to navigate their professional lives. Specifically, this study encourages women to look for mentorship and career advice from a diverse group of sources. It also encourages women to push past the limits of individual progress and consider working toward institutional change. |
