AIDS-prevention campaigns : sensation seeking, interpersonal communication and condom use in college-age students
| Autor: | Takahashi, Michiko |
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| Rok vydání: | 1996 |
| Předmět: | |
| Zdroj: | Virtual Press. |
| Popis: | Currently, the prevention and control of the spread of AIDS is one of the foremost international health concerns and one of the biggest social expectations in the United States as well. Until a medical solution to AIDS is found, the only viable means of AIDS prevention is to educate the public about AIDS and persuade those who are sexually active to avoid high-risk sexual behaviors.Because many studies have showed that college students are considered to possess the highest risk toward AIDS, in this study, possible factors that can change college students' behavior were examined.One hundred and ninety seven students who enrolled in two undergraduate general classes (biology and anthropology) at Ball State University were asked to complete a questionnaire concerning their sensation-seeking type and level, frequency of their interpersonal communication with their sexual partners, and quality of their AIDS/HIV education in middle and high schools. One student from this population refused to complete the questionnaire.This study showed that public relations practitioners would need to stimulate the target audience to interpersonal communication with their sexual partners, know each type of risk takers need different information from each other, and educate the target audience how to talk about this issue with their sexual partners, rather than educate them knowledge of AIDS or social norm of safe sex. Department of Journalism |
| Databáze: | Networked Digital Library of Theses & Dissertations |
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