Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis
Autor: | EDELING, ALEXANDER, FISCHER, MARC |
---|---|
Zdroj: | Journal of Marketing Research, 2016 Aug 01. 53(4), 515-534. |
Databáze: | JSTOR Journals |
Externí odkaz: |
Autor: | EDELING, ALEXANDER, FISCHER, MARC |
---|---|
Zdroj: | Journal of Marketing Research, 2016 Aug 01. 53(4), 515-534. |
Databáze: | JSTOR Journals |
Externí odkaz: |