Assessing the Roles of Service Quality and Customer Satisfaction in the Formation of the Purchase Intentions of Mexican Consumers

Autor:	Taylor, Steven A., Nicholson, Joel D., Milan, Jorge, Martinez, Ramiro Valencia
Zdroj:	Journal of Marketing Theory and Practice, 1997 Jan 01. 5(1), 78-90.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/40470977 Zobrazit plný text záznamu