Role of Nonprice Variables in Intertier Competition
| Autor: | Sivakumar, K., Nakata, Cheryl, Aggarwal, Praveen, Chitturi, Ravindra, Koukova, Nevena T. |
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| Zdroj: | Journal of Marketing Theory and Practice, 2009 Oct 01. 17(4), 351-367. |
| Databáze: | JSTOR Journals |
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