Measuring Involvement with the Service: A Further Investigation of Scale Validity and Dimensionality

Autor:	Bienstock, Carol C., Stafford, Maria Royne
Zdroj:	Journal of Marketing Theory and Practice, 2006 Jul 01. 14(3), 209-221.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/40470266 Zobrazit plný text záznamu