Product Fit and Consumer Attitude toward Brand Extensions: The Moderating Role of Product Involvement
| Autor: | Nkwocha, Innocent, Bao, Yeqing, Brotspies, Herbert V., Johnson, William C. |
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| Zdroj: | Journal of Marketing Theory and Practice, 2005 Jul 01. 13(3), 49-61. |
| Databáze: | JSTOR Journals |
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