It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment
| Autor: | WU, FREEMAN, SAMPER, ADRIANA, MORALES, ANDREA C., FITZSIMONS, GAVAN J. |
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| Zdroj: | Journal of Consumer Research, 2017 Oct 01. 44(3), 651-672. |
| Databáze: | JSTOR Journals |
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