The influence of positive affect on consideration set formation in memory-based choice
| Autor: | Barone, Michael J., Fedorikhin, Alexander, Hansen, David E. |
|---|---|
| Zdroj: | Marketing Letters, 2017 Mar 01. 28(1), 59-69. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Barone, Michael J., Fedorikhin, Alexander, Hansen, David E. |
|---|---|
| Zdroj: | Marketing Letters, 2017 Mar 01. 28(1), 59-69. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|