There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making

Autor:	Mitchell, Deborah J., Kahn, Barbara E., Knasko, Susan C.
Zdroj:	Journal of Consumer Research, 1995 Sep 01. 22(2), 229-238.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/2489814 Zobrazit plný text záznamu