Antecedents of True Brand Loyalty
| Autor: | Kim, Jooyoung, Morris, Jon D., Swait, Joffre |
|---|---|
| Zdroj: | Journal of Advertising, 2008 Jul 01. 37(2), 99-117. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Kim, Jooyoung, Morris, Jon D., Swait, Joffre |
|---|---|
| Zdroj: | Journal of Advertising, 2008 Jul 01. 37(2), 99-117. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|