Advertising Expenditures in the Developing World

Autor:	Leff, Nathaniel H., Farley, John U.
Zdroj:	Journal of International Business Studies, 1980 Oct 01. 11(2), 64-79.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/154443 Zobrazit plný text záznamu Full text from SpringerLink