Author's Response: Social Marketing: Are We Fiddling while Rome Burns? A Response to Andreasen and Wells

Autor:	Goldberg, Marvin E.
Zdroj:	Journal of Consumer Psychology, 1997 Jan 01. 6(2), 203-208.
Databáze:	JSTOR Journals
Externí odkaz:	https://www.jstor.org/stable/1480658 Zobrazit plný text záznamu