Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data
| Autor: | Gupta, Sachin, Chintagunta, Pradeep, Kaul, Anil, Wittink, Dick R. |
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| Zdroj: | Journal of Marketing Research, 1996 Nov 01. 33(4), 383-398. |
| Databáze: | JSTOR Journals |
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