Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy
| Autor: | Menon, Ajay, Menon, Anil |
|---|---|
| Zdroj: | Journal of Marketing, 1997 Jan 01. 61(1), 51-67. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
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| Autor: | Menon, Ajay, Menon, Anil |
|---|---|
| Zdroj: | Journal of Marketing, 1997 Jan 01. 61(1), 51-67. |
| Databáze: | JSTOR Journals |
| Externí odkaz: |
|