Transformation of the Digital Payment Ecosystem in India: A Case Study of Paytm
| Autor: | Bhatia-Kalluri, Aditi, Caraway, Brett R. |
|---|---|
| Rok vydání: | 2023 |
| Předmět: |
Technik
Technologie Soziologie Anthropologie Publizistische Medien Journalismus Verlagswesen Technology (Applied sciences) Sociology & anthropology News media journalism publishing digital wallet financial inclusion multi‐sided market network effects platforms Technikfolgenabschätzung Wissenschaftssoziologie Wissenschaftsforschung Technikforschung Techniksoziologie interaktive elektronische Medien Technology Assessment Sociology of Science Sociology of Technology Research on Science and Technology Interactive electronic Media Inklusion Digitalisierung Indien soziale Ungleichheit Finanzdienstleistung Anwendung Finanzmarkt inclusion digitalization India social inequality financial service application financial market |
| Zdroj: | Social Inclusion, 11, 3, 320-331, Expanding the Boundaries of Digital Inclusion: Perspectives From Network Peripheries and Non-Adopters |
| Druh dokumentu: | Zeitschriftenartikel<br />journal article |
| ISSN: | 2183-2803 |
| DOI: | 10.17645/si.v11i3.6687 |
| Popis: | Paytm is a payment app in India providing e‐wallet services; it is also the most prominent mobile e‐commerce app in the world’s third‐largest economy. This article uses Paytm as a case study to better understand the global platform economy and its implications for social and economic inequities. We contextualize the emergence of Paytm by drawing attention to its relationship with India's developing digital infrastructure and marginalized populations - many of whom are part of the platform's user base. We use a political economy lens to investigate Paytm’s market structure, stakeholders, innovations, and beneficiaries. Our research is guided by the question: What resources, infrastructures, and policies have given rise to India's digital payment ecosystem, and how have these contributed to economic and social inequities? Accordingly, we audited the international and Indian business press and Paytm’s corporate communications from 2016 to 2020. Our analysis points to the tensions between private and public interests in the larger platform ecosystem, dispelling notions of platforms as neutral arbiters of market transactions. We argue that Paytm is socially beneficial to the extent that it reduces transaction costs and makes digital payments more accessible for marginalized populations; it is detrimental to the time that it jeopardizes user data and privacy while suppressing competition in the platform economy. |
| Databáze: | SSOAR – Social Science Open Access Repository |
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