A new context and emerging theories for product, place and corporate brands

Autor:	Abimbola, Temi, Trueman, Myfanwy, Iglesias, Oriol
Zdroj:	European Journal of Marketing, 2012, Vol. 46, Issue 7/8.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/ejm.2012.00746gaa.001 Zobrazit plný text záznamu