How Large Commercial Banks Manage Product Innovation

Autor:	Axel Johne, F., Harborne, P.
Zdroj:	International Journal of Bank Marketing, 1985, Vol. 3, Issue 1, pp. 54-71.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/eb010750 Zobrazit plný text záznamu