CANNIBALISM IN MULTIBRAND FIRMS
| Autor: | Traylor, Mark B. |
|---|---|
| Zdroj: | Journal of Consumer Marketing, 1986, Vol. 3, Issue 2, pp. 69-75. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
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| Autor: | Traylor, Mark B. |
|---|---|
| Zdroj: | Journal of Consumer Marketing, 1986, Vol. 3, Issue 2, pp. 69-75. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
|