All that glitters is not gold: do materialistic cues in advertising yield resistance?
| Autor: | Cartwright, Robert Freeman, Opree, Suzanna J. |
|---|---|
| Zdroj: | Young Consumers, 2016, Vol. 17, Issue 2, pp. 183-196. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
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| Autor: | Cartwright, Robert Freeman, Opree, Suzanna J. |
|---|---|
| Zdroj: | Young Consumers, 2016, Vol. 17, Issue 2, pp. 183-196. |
| Databáze: | Emerald Insight |
| Externí odkaz: |
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