Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions: a context of brand fan pages in Facebook
| Autor: | Kunja, Sambashiva Rao, Kumar, Arvind, Rao, Bramhani |
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| Zdroj: | Young Consumers, 2021, Vol. 23, Issue 1, pp. 1-15. |
| Databáze: | Emerald Insight |
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