When young customers co-create value of AI-powered branded app: the mediating role of perceived authenticity
| Autor: | Vo, Diem-Trang, Nguyen, Long Thang Van, Dang-Pham, Duy, Hoang, Ai-Phuong |
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| Zdroj: | Young Consumers, 2024, Vol. 25, Issue 5, pp. 557-578. |
| Databáze: | Emerald Insight |
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