Why is sharing not enough for brands in video ads? A study about commercial video ads' value drivers

Autor:	Chinelato, Flavia Braga, Gonçalves Filho, Cid, Randt, Daniel Fagundes
Zdroj:	Spanish Journal of Marketing -ESIC, 2023, Vol. 27, Issue 3, pp. 407-426.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/SJME-10-2022-0214 Zobrazit plný text záznamu