Role Theory Approaches for Effectiveness of Marketing-Oriented Boundary Spanners

Autor:	Singh, Jagdip, Saatcioglu, Argun
Zdroj:	Review of Marketing Research
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/S1548-6435(2008)0000004010 Zobrazit plný text záznamu