Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
Autor: | Lopes, Ana Isabel, Dens, Nathalie, De Pelsmacker, Patrick, De Keyzer, Freya |
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Zdroj: | Online Information Review, 2020, Vol. 45, Issue 1, pp. 1-20. |
Databáze: | Emerald Insight |
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