Toward understanding sophisticated markets and consumers: a win-win strategic alternative

Autor:	Ornelas Sánchez, Sidney A., Vera-Martínez, Jorge
Zdroj:	Management Research: Journal of the Iberoamerican Academy of Management, 2023, Vol. 21, Issue 2, pp. 105-121.
Databáze:	Emerald Insight
Externí odkaz:	http://www.emeraldinsight.com/doi/10.1108/MRJIAM-09-2022-1340 Zobrazit plný text záznamu